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A Social constructionist’s deconstruction of Royal Dutch Shell’s scenario planning process

Published:
1 January 2004
Region:
Global
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A Social constructionist’s deconstruction of Royal Dutch Shell’s scenario planning process

This academic paper critically analyses the scenario planning process developed by two main theorists Van der Heijden and Paul J.H. Shoemaker in conjunction with RDS. The author argues that the six stage process developed by these academics is philosophically flawed in that it does not take into account the agency of the people involved and the environment. No scenario ‘just appears’ but is constructed by a multitude of dynamics. In fact the RDS has a relatively simply web of influencing factors compared to many other organisation, perhaps for example humanitarian organisations, and thus their process may not be helpful to these more complex organisations

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